Redefining Malaysia's Property Landscape
In an exclusive interview with Property Insight Malaysia, Tan Sri Dato' Sri Leong Hoy Kum, Founder and Group Managing Director of Mah Sing, shared the company's vision:
"We don't just build properties—we create lifestyles. Our developments combine forward-thinking design with practical innovations that enhance everyday living."
Mah Sing's impressive market position:
- RM30 billion gross development value
- 50+ projects across Malaysia
- 98% occupancy rate for completed projects
- 12 industry awards in 2023 alone
Signature Developments
1. M Vertica (Cheras)
- Innovation Highlights:
- Malaysia's first residential development with drone landing pads
- Smart parcel locker system
- Vertical greenery covering 30% of facade
- Sustainability Features:
- Energy-efficient glass
- Rainwater harvesting
- EV charging stations
2. Southville City (Bangi)
- Township Features:
- 1,200-acre integrated development
- Central 25-acre lake
- 10km cycling paths
- Community Focus:
- International schools
- Healthcare hub
- Retail galleria
"Our townships are designed for 20-minute neighborhoods—everything residents need within a short walk or drive," explained Ms. Lim Wei Ling, Head of Planning.
Technology Integration
Mah Sing's Smart Living Ecosystem includes:
🏠 AI-powered home automation
📱 Resident mobile app for services
🚗 Automated parking systems
🌿 IoT-based landscape irrigation
"Over 75% of our new launches feature smart home technology as standard," stated Mr. Raj Patel, Chief Innovation Officer.
Affordable Luxury Strategy
M Series Homes Concept:
🔑 Starting from RM400,000
🛋️ Quality finishes and fittings
🏊 Community amenities
📍 Strategic locations near transit
"We've made quality living accessible to 15,000 first-time buyers," shared Ms. Sarah Tan, Marketing Director.
Financial Performance
FY2023 Highlights
- Revenue: RM2.1 billion (+18% YoY)
- Net Profit Margin: 15%
- Unbilled Sales: RM3.8 billion
- Dividend Yield: 4.5%
Growth Strategy
- Industrial property expansion
- Mid-market focused products
- Sustainable development initiatives
Sustainability Leadership
Green Building Initiatives:
♻️ GBI-certified projects
☀️ Solar-ready developments
💧 Water-saving fixtures
🌳 Native species landscaping
"All new projects achieve at least 30% better energy efficiency than standards," noted Mr. Ahmad Faisal, Sustainability Head.
Industry Recognition
🏆 FIABCI World Prix d'Excellence
🏆 The Edge Property Excellence Award
🏆 Green Mark Gold Certification
Overcoming Market Challenges
Adapting strategies for:
- Construction Costs: IBS adoption
- Buyer Needs: Flexible layouts
- Economic Shifts: Diversified portfolio
"Our quick turnaround model keeps us agile," emphasized Ms. Lily Chen, Chief Operating Officer.
Expert Perspectives
Datuk Seri Nazir Razak, Banking Chairman:
"Mah Sing's ability to consistently identify and deliver what the market wants is unmatched."
Professor Dr. Lim Kim Hong, Urban Economist:
"They've pioneered the 'affordable premium' segment that's reshaping Malaysian housing."
Future Vision
Upcoming innovations:
- Co-living concepts
- Wellness-focused communities
- Net-zero carbon projects
Conclusion: Building Tomorrow's Malaysia
Mah Sing Group continues to set industry benchmarks, proving that innovative, sustainable and community-centric development is the future of Malaysian real estate.
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